KPMG
CLIENT
KPMG UK
YEAR
2025
DURATION
2 Years
CATEGORY
Finance
ROLE
As a Conceptual Designer at KPMG CREATE, I contribute to high-quality creative solutions that support the firm's brand and client projects. Working closely with the CREATE team, I help develop compelling visual narratives and innovative designs across various formats.
Creative Strategy & Execution: Sssist in crafting strong creative messaging and solving design challenges through innovative solutions.
Brand & Visual Storytelling: Contribute to visually compelling narratives for marketing, proposals, social media, events, and presentations.
High-End Design Production: Using Adobe CC, I support the execution of design projects, ensuring alignment with KPMG’s brand identity.
Copywriting & Content Development: Help refine messaging to enhance creative concepts across multiple channels.
Project & Stakeholder Collaboration: Work with teams to manage project timelines, ensure quality output, and maintain brand consistency.
APPROACH
Strategic Thinking & Problem Solving: I start by understanding the audience, business objectives, and key messages behind each brief, using insight-led thinking to solve communication challenges and shape effective creative concepts.
Creative Development & Storytelling: Explore and refine multiple creative directions, transforming complex ideas into compelling visual narratives that engage audiences and communicate clearly.
Design Excellence & Execution: Apply strong design principles and creative expertise to ensure ideas are executed to a high standard, delivering work that is both strategically effective and visually distinctive.
Collaboration & Delivery: Work closely with stakeholders, writers, marketers, and creative teams to develop ideas from concept through to execution, ensuring all deliverables align with KPMG’s brand standards and achieve the desired business outcomes.
SOLUTION
By combining strategic thinking, creative storytelling, and high-quality design execution, a wide range of successful firm and client projects have been delivered across multiple channels and formats. Close collaboration with stakeholders and creative teams has enabled complex business challenges to be transformed into engaging visual experiences that strengthen the KPMG brand, enhance communication, and drive meaningful results.
OUTCOME
Consistently high-quality creative work has contributed to the successful delivery of numerous firm and client projects, generating positive stakeholder feedback and strong project outcomes. This has been reflected through consistently positive project reviews and perfect performance ratings, demonstrating a commitment to creative excellence, collaboration, and delivering measurable value across the business.
HOW WE DID IT
Success was driven by a forward-thinking creative approach that balanced innovation with a strong understanding of the KPMG brand. By challenging conventions, exploring new visual territories, and continuously evolving creative thinking, solutions were developed that felt distinctive and modern while remaining aligned with established brand principles and business objectives.
Collaboration played a key role throughout. Working closely across multidisciplinary teams including design, video, web, content, and marketing helped ensure ideas were strengthened from multiple perspectives and delivered consistently across channels. Strong partnerships with stakeholders enabled creative solutions to be both strategically aligned and impactful, contributing to the success of a wide range of firm and client projects.
